AT&T | Project Helmet
Roles: Product Management and Development; Creative Strategy
The AT&T 5G Helmet broke barriers, empowering Deaf and hard of hearing players to reach their full potential by overcoming on-field communication challenges.
I led creative production, website development, and content strategy for this high-profile NCAA campaign, directing cross-functional product, design, and development teams while aligning internal stakeholders and external partners.
Together, we delivered custom a digital experience and high-impact features that amplified audience engagement, elevated the customer journey, and supported the introduction of a landmark evolution in football.
