Robbie Imes

creative producer | product manager | writer

AT&T | Product Manager
and Product Manager Lead

As a Lead Product Manager and Product Marketing Manager embedded within AT&T’s Currently Digital Publishing team, I led strategy, development, execution, and go-to-market for a portfolio of digital products and branded campaigns spanning entertainment, culture, telecom, streaming, finance, sports, and consumer technology.

One of my proudest achievements was as the Lead Development Manager of our in-house proprietary CMS, a company wide first that ushered in a new, more creatively nimble era at AT&T. Through my leadership and perseverance, we create and managed a Content Management System that set us apart company-wide.

We managed the creative digital home for DIRECTV’s Audience Network, where original programming such as Loudermilk, Mr. Mercedes, and The Rich Eisen Show.

As part of the AT&T and Warner Media/HBO family from 2018-2022, I worked on high-level projects for some of the biggest media launches in the U.S.

Under AT&T creative, projects ranged from DIRECTV STREAM onboarding and NFL Sunday Ticket to Samsung device launches, AT&T Fiber, and ESPN NBA Playoffs, bringing together product thinking, content strategy, and creative execution at the scale of one of the world’s largest telecommunications companies.

Visit the team’s portfolio page for a wider range of examples of exactly what we worked on.

Product Manager