Hearst Publishing |
T&C Travel and
Town & Country Magazine
Roles: Editorial; Video; Marketing Creative; Social
As Director of Content for Town & Country, one of Hearst’s most storied and prestigious publications, I oversaw a period of ambitious creative expansion that elevated the brand’s video and digital presence. Working with a talented video team, I produced many short form content pieces and behind-the-scene cover shoots featuring noted names in entertainment and culture, including Julianne Moore, Matt Damon, and Eve Hewson, Jennifer Connelly, and Ansel Elgort, among others. These weren’t just editorial supplements, but standalone productions, crafted to complement the magazine’s signature luxury aesthetic while deepening engagement across digital platforms.
One of the more fun aspects of my time at Town & Country was creating videos that spoke about the brand in a fun, more cheeky way. Here’s is a video we produced for the publication’s 170th anniversary, shot in the style of filmmaker West Andersen.
The centerpiece of my tenure was running the full video production for Town & Country‘s second annual Philanthropy Summit, held at the New-York Historical Society and hosted by Katie Couric. Panels featured Connie Britton, Sutton Foster, Reshma Saujani, Cheryl Dorsey, Adam Braun, and Abigail Disney among others. I managed a multi-camera crew deployed throughout the event, capturing keynote speakers, panel discussions, and candid moments across every corner of the affair. Beyond the live coverage, I also produced special co-branded video content with select attendees, translating the day’s themes into polished editorial pieces that extended the summit’s reach well beyond the room. It was a full-scale operation, executed from concept to delivery under the pressure of a live event and it landed exactly as intended.
Beyond the summit and cover shoots, I built and ran the Instagram for the short-lived sibling publication, T&C Travel. From the ground up I grew the account to over 100,000 followers and established it as a genuine destination for aspirational travel content. I also developed and executed branded content partnerships with the magazine’s luxury advertisers, translating high-end brand identities into editorial-quality digital experiences that served both reader and client. It remains one of the most creatively exciting chapters of my career.
